30 Secs sound Bite vs Elevator Pitch for SaaS founder
The art of telling your story in most effective way
I was interviewing Balaji Bhoovarahan of Kern Identity he was walking me through his process of finding individuals’ brand equitation and how to use them in day to day lift time , he had invested this process long before the age of linkedin and twitter.
Actual conversation
Balaji Bhoovarahan : We have dive into every element of personal brand building so that one person could be able to create his own brand for his benefit the brand personal brand beginning start with the script what we call it as a script is something to explain to others right you you have a powerful idea you have something to convey how do we make sure that what you convey is very succinct so that it actually stays in the receiver’s mind right so there are two elements to it first one is called a 30 second sound bite the second one called the elevator pitch okay though the 30 second sound bite as well as the elevator pitch are very similar in terms of their briefness in terms of the focused message that are designed to quickly communicate to your idea or messages to someone but there are three or four major differences are there so today we are going to talk about 30 second sound bite as well as elevator pitch the difference between these two lessons start with the length the 30 second sound bite is something very small by the name itself you would know you want to convey something within the 30 second for that it creates a hoop or an interest in other side yeah so then they will post a you know question then your conversation will continue right in terms of a elevator pitch generally it’s 60 seconds and above oh that’s a
Gokul Rangarajan : wonderful
Balaji Bhoovarahan : The second difference is what is the purpose the purpose of the 30 second song by conveys a single idea or a message okay to an audience okay but when it comes to the element the pitch it is a comprehensive multiple aspects with your story and you know personal as well as a professional brand got it now 30 seconds sound byte is typically lost longer it’s more like a vision right okay so what you want to be that is a 30 second sound but generally people do not change the 30 second sound bite because it’s an introductory as well as it it talks about your core idea that we talked about earlier right one word Equity got it for 30 seconds you know is basically developed based on those premise when it comes to pitch it varies as the time goes by and varies with the audience also right because you talk about you want to raise the fun then there’ll be a Pitch for or if you want to convey our idea and how you are going to go from A to B there’ll be a different page so the purpose differs God third one is the audience generally the 30 second sound bite usually tailored for a specific audience or a Content or a social media post things like that but when it comes to elevator pitch you can tell anyone finally the content because of the 30 second 30 second should be as I use the word called hook it should have an emotional impact and carry you a small story of your core word one word Equity when it comes to elevator which it is it’s a highly focused but more metrics and how we are going to achieve it these are the things so to just to start with the difference between the two both are more effective tools for communicating your personal brand basically by doing so you could establish yourself as an expert in the industry or the field I as well as the audience who were hearing it they will buy you an idea because it’s very clear concise and memorable three elements it should be clear very concise and memorable for the hook is right because this is where we start with which
Gokul Rangarajan :
got it excellent so I have a question on this sir uh is a 30-second sound wide uh is even more concise and added on a LinkedIn bio as well is that the goal of it is it or what uh consciously we are trying to achieve over there
Balaji Bhoovarahan :
so exactly right when you talk about 30 second sound bite that is what going to sit in the header of your LinkedIn got it right so if somebody sees it then because you know the attention span is so short right so within the attention span you should be able to get the hookah be able to hook the guy so that he is willing to spend more time on your you know details as well as your LinkedIn page other than that using stick box so 30 second song by this like that got it so another one question is is it okay to personalize this 30 seconds owned byte or an elevator pitch based on each and every single audience we’ve met is it okay or is it not advised to actually personalize for each and every audience so 30 second sound bite because it’s the reason for the you know there’s a separate reason for both the versions other than the timely image the 30 second sound bite is basically is a very concise version of what you wanted to do in your life so it basically represents the personal brand the brand me right generally speaking the 30 second sound bites are not modified for quite a long time when I say quite a long time probably a three years window or five years window right once you reach a certain State probably you want to change it but when it comes to an elevator pitch it actually changes with the audience with maybe every two weeks or even five weeks depends on what you wanted to do how do you move but having said that the majority of the storytelling that lays in the uh you know elevator pitch Remains the Same because that you add or delete the beginning as well as again because youare trying to achieve various elements using the elevator pitch brilliant
Gokul Rangarajan :
brilliant I think now I clearly got the difference between elevator and then 30 second Pitch I hope our audience can also carry the same in the the day-to-day lifetime as well as thefundraising
Journey so thank you so much for the conversation today and we will continue to talk more on personal branding on the further steps as the days to come thank you so much
